2027 Ford Focus: Ford Motor Company is now working on the 2027 Ford Focus, a new crossover vehicle with a new, cheaper design for the European market.
This is partially because Ford has decided to stop making its most popular cars, such as the Fiesta and Focus, this year. Ford’s selection suddenly seems narrower and more expensive than it did previously. This is a risky position because rivals are flooding showrooms with cheap options.
2027 Ford Focus Reviews
Ford’s main goal in Europe is to get back to growth, and unique design and dynamics are a big part of that. So, the new SUV, which will be made in Valencia, will follow Ford’s bold, American-inspired new design rules and be built to have handling-focused driving characteristics and engaging refinement—qualities that have long made Ford cars better than their European competitors.
Like many other European companies, the company wants to capitalize on its strong history in the region and unique brand traits. This is part of its plan to stay ahead of new Chinese competitors. It does this by using historic names like Capri and Explorer again.
Ford hasn’t yet announced the name of the new multi-energy car, but it has registered trademarks for names like Fuze, Mythic, and Hive. Some rumors say these names could be used for a new model that will be released soon.
Ford USA Cars reports that Ford will soon share more information about expanding and electrifying its product lineup in Europe. This is in line with the launch of a new platform for affordable electric vehicles in the US, and it shows that Ford is committed to remaining a major player in the car market in the region.
Ford will stop selling the Fiesta in 2023 and start making the all-electric Explorer and Capri crossovers at its facility in Cologne, Germany. These cars cost almost twice as much as gasoline-powered superminis, so the Puma is now Ford’s cheapest car.
READ NEXT: 2025 Ford Taurus Midsize Sedan Reviews, Specs and Prices
Ford is shutting down its facility in Saarlouis, Germany, and the Focus will stop being made in November. This means that the company’s portfolio is, on average, significantly more expensive than it has ever been in its 122-year existence.
Over the next several years, the company’s European division will be dramatically redesigned. The goal is to make it a mass-market volume player again, competing for the top spot in sales in the region. The company will also enhance its electric car sales mix by adding cheaper models.
The business will start to dig in in 2027 by releasing a new mid-size crossover made in Spain, which will fill the gap left by the Focus when it retires later this year.
New Ford Focus SUV Model
The new crossover might become one of Ford’s best-selling model lines worldwide. Its plant in Valencia, Spain, can produce 300,000 units a year.
The car won’t replace the Kuga; it will be marketed alongside it as a new model line. Like the Puma, it will have a “multi-energy” engine option with petrol-hybrid and electric drivetrains.
Ford’s Valencia facility will make both cars simultaneously, so they should be the same size. This will save money on adjustments to manufacturing lines and processes. They will also share important parts.
The new model will probably employ the same “C2” chassis Ford uses for its mid-size C-segment cars in Europe.
This architecture, which was first utilized in the fourth-generation Focus that will come out in 2018, supports a wide range of sedans, crossovers, and SUVs worldwide. This shows how flexible it is, but it hasn’t yet been able to fit a pure-electric powertrain.
Ford has broken its promise to sell only electric passenger cars in Europe starting in 2026, but it still needs to fully electrify its cars in the UK and EU by 2035 and sell many more electric vehicles in the meantime. Because of this, the new “multi-energy” model will probably be sold as a pure electric vehicle, though not immediately.
Bill Ford, the company’s executive chairman, said in a recent interview with Autocar that fossil-fuel vehicles are still very important to the company’s European product lineup. This is because the number of electric vehicles lining the road is still far lower than policymakers expected.
He remarked, “The problem is that regulators act before customers.” That’s not a good thing. In the future, electrification will be a big part of transportation, but it won’t be the only one. The ICE business will be phased out, but won’t completely disappear. Things will happen differently in each area.”
I’m happy that Ford has invested in all of these environmental technologies. But in the end, it’s all about the client. It’s our job to offer them what they desire.
Ford hasn’t yet announced which of Kuga’s current mild, full, or plug-in hybrid powertrains will be available in the next vehicle. One possible addition is a range-extender (REx) system. Last year, Ford said it was working on REx technology for SUVs and pickups because demand for all-electric vehicles in those sectors was declining.
The new vehicle needs to be very different from the Kuga, the electric-powered Explorer, and the Capri crossovers, regardless of its powertrain.
One method to give this new car a distinct place in the market would be to provide a variety of powertrains. However, the new crossover may be far cheaper than those versions.
Ford needs to produce additional electric cars that cost less than the £40,000 Explorer to reduce emissions from its fleet and gain greater market share. The new electric Puma Gen-E, which costs about £26,000, helped Ford’s UK electric vehicle sales climb by 324% year-on-year in the first half of 2025. This shows how important it is to keep prices low in every sector.
The electric Puma and the Explorer are about £14,000 apart right now. The new crossover is expected to come out around this time, making it a competitor to some of Europe’s best-selling cars, like the Volkswagen Tiguan, Kia Sportage, and Hyundai Tucson, which start at around £30,000.
It was not realistic to think that Ford could go back to the golden days of the mid-1990s, when the Escort, Fiesta, and Mondeo were all very popular and the company had about 12% of the European market. Ford only has roughly a third of that number now and has stopped making the Fiesta and Focus. It also has a lot more competition in all classes. However, Renault’s 6.7% market share seems like a reasonable goal.
2027 Focus Powertrain
We think the Focus SUV might help fill the price gap between the Gen-E Puma, an all-electric version of the crossover, and the Explorer, an EV based on the Volkswagen MEB platform and sold in Europe. The magazine says this would also put the Focus in a position to compete with popular crossovers like the Kia Sportage, VW Tiguan, and Hyundai Tucson.
Ford’s “multi-energy” powertrain strategy will help the company meet regulatory goals by 2035 by electrifying its European lineup. This is because the company is seeing sales growth for electric vehicles and needs to lower prices to regain lost market share and protect itself against Chinese brands.
READ NEXT: 2025 Ford Lightning: All-Electric F-150 Pickup Truck Reviews, Specs and Price
Automakers in the US are also worried about prices. They intend to fix this with the new Universal EV Platform, which will support several new models starting in 2027 and be made at a factory in Kentucky. Jim Farley, Ford’s CEO, dubbed this a “Model T moment” and indicated that EVs built on the new platform will be sold in other countries. It’s not certain if Ford will change its mind and introduce the Focus SUV to the US.
2027 Ford Focus Price
The Blue Oval could use the Focus ethos for the new model. A new mid-size SUV will join the range in 2027, exactly one year after the hatchback is no longer available.
The new Focus-sized SUV is said to be made in Spain, where Ford can make 300,000 cars a year. It will likely be built on the “C2” platform, which is used by the Escape and the preceding hatchback, among other cars.
Autocar says the mid-size SUV will be available as an electric vehicle and a cheaper petrol-hybrid variant, like the smaller Puma. This is the first time the C2 architecture has been employed in an electric vehicle.
The magazine says that the Focus-style SUV will sit between the Gen-E Puma and the electric-only Explorer, which costs about £14,000 ($28,500) in the UK.
2027 Ford Focus Release Dates
Ford is trying something completely different in the US while Europe gets a new crossover. Starting in 202, the company will make a new line of cheap electric cars using its Universal EV Platform 7. The first one will be a $30,000 pickup truck. They’re also thinking about ways to improve autos. Farleyey, the CEO, calls it a “Model T moment” since it means removing the traditional assembly line in favor of a branching production tree.
We can’t give you a release schedule at this moment, but we will keep this website updated.
Verdict
Ford is making a big comeback in Europe with the 2027 Ford Focus SUV. It has a low price, many energy powertrains, and a dynamic design that can compete with top rivals like the VW Tiguan and Kia Sportage. This model isn’t simply meant to fill the vacuum left by the Fiesta and Focus; it’s also meant to help Ford become a stronger leader in the mass market. Don’t forget to bookmark this page so you never miss the latest news. Please stay connected with us for more in-depth information about cars.
